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Tag Archives: tracking
How Do You Measure Your Social Efforts?
How do you know whether your social media efforts are bearing fruit? The answer, according to Katie Paine, is to create benchmarks against which to measure your efforts. Because social media is new, it can be hard to know what … Continue reading
Độ hiệu quả (ROI) của Social Marketing?
Nhiều người hiện đang trong ngành/và cả ngoài ngành Marketing có đặt một câu hỏi rất thú vị là: “Làm sao để đo lường độ hiệu quả (ROI) của một chiến dịch Social Marketing”. Tôi đã trả lời lại bạn … Continue reading
CMOs Want Measurable Results From Social Media
Though 2009 may have been a trial run for many companies using social media, CMOs expect social initiatives to have a direct impact on their bottom lines in 2010, according to a study from Bazaarvoice and the CMO Club. Nearly three … Continue reading
13 Essential Social-Media ‘Listening Tools’
You’re a marketer who’s hip to the idea of social media: You have a blog for your company or client, you know Facebook inside and out, and you can Tweet with the best of them. So you’ve got the communicating … Continue reading