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Tag Archives: online business
Starting a Small Business With Online Marketing
Starting a successful online small business begins with finding the right niche. Then, it’s all about marketing. If you have a budget of minimum $300 per month, start with Pay Per Click. I recommend that you initially learn PPC yourself … Continue reading
Hal Varian on how the Web challenges managers
Google’s chief economist says executives in wired organizations need a sharper understanding of how technology empowers innovation. More than ten years into the widespread business adoption of the Web, some managers still fail to grasp the economic implications of cheap … Continue reading
SMART – Xác định mục tiêu cho một sản phẩm online
Trong bài trước, chúng ta đã cùng thảo luận về việc áp dụng 4P cho một sản phẩm online. Sau khi đã xác định cơ bản những chiến lược trong 4P, chúng ta đã cơ bản định hình được sản phẩm … Continue reading
Mô hình 4P và Internet Marketing
Trong marketing truyền thống, chúng ta có khá nhiều mô hình dùng để phân tích cho một chiến lược marketing. Dẫu là người thiên về thực hành hay thiên về lý thuyết, người chú trọng hiệu quả hay người thích … Continue reading
Looking Back: A Decade of Changes
As the decade draws to a close, only 27% of Americans have positive things to say about the past 10 years and 50% say they have generally negative feelings about them, according to Pew Research. The Internet, email, and cell phones, however, … Continue reading
Untapped Opportunities for Online Communities
Companies tend not to understand what people want from online branded communities––or the role that the brand plays in fulfilling those needs, according to a study by ComBlu. In addition, most brands lack a cohesive strategy for integrating their online communities … Continue reading
Internet Strong Amid Tepid 2010 Ad Recovery
Annual global advertising expenditure will have declined 10.2% by the end of 2009––the worst annual drop in ad in modern times––but is forecast to stabilize and grow 0.9% in 2010, according to (pdf) projections by ZenithOptimedia. Despite overall market weakness, Internet … Continue reading
6 Ways To Use Social Marketing To Build Your Home Based Online Business
If you have a home based business online you need new customers if you expect to survive. Before you can get customers you need website visitors. A popular way to drive traffic to a website is incorporating various forms of … Continue reading