Emerald Digital Marketing is a full-service digital marketing agency providing professional services in consulting and implementing digital marketing campaigns. We provide clients with helpful digital-based communication services, as a competent partner.
Export Marketing
Export marketing is when a company tries to increase sales outside their domestic market whilst maintaining production within the country.
Time and again, the core techniques – media relations, exhibitions, digital marketing, collateral and advertising – have proven their value to help exporters promote their goods and services around the world.
But now, the age of digital and the growing role of the internet growing, it is essential for exporters to have a digital marketing strategy that can really deliver.
Website
Why? Because if you, as an exporter, want to take full advantage of the growing use of internet usage by buyers then your website must be:
1. Easy-to-use
2. Easy-to-understand
3. Technically accessible
4. Credible
5. Engaging & Persuasive
6. Highly visible (easy-to-find)
Your website should have a clear content strategy to attract potential (and existing) clients, the press, partners and any other stakeholders can find what they need and want…easily.
Yes, English is the language of business. But wouldn’t it be a lot easier for prospects and customers in your key target territories if they could read about the benefits of your product/service in their own language? However, simply translating an English website is not sufficient. Local language websites should consider the culture of the target audience, and reflect culture-specific issues such as color and image connotations, preferences in layout and ways of using websites. Remember though that updating and maintaining a full website in a number of languages is a time and resource consuming exercise.
SEO
It’s vital that prospects can find you on the net. Your SEO might be optimized for Google – but what about Yahoo, or Bing? If you’re considering websites in several languages, incorporate search at the beginning of the localization process. Local SEO needs to reflect the website use in that language, not just be a translation of the English search terms. For local language websites, bear in mind that the location of the IP address can also affect search results.
Social media
Debate continues to rage about the value of social media for many trade and industrial companies. It undoubtedly works in some sectors and industries, but it does require a certain mindset and approach that is a big ask for industries that need to control who says what. And if you think it’s difficult in English, what about doing it in French, German, Italian and Spanish as well?
On-line advertising
It is worth stressing that the basic design and copy rules that apply to global print ads shouldn’t be ignored just because it’s a simple banner ad.
Virtual exhibitions
After webinars and video casts, virtual exhibitions are the sexy new kid on the block that promises an ‘easy’ way to attract a global audience from the comfort and safety of your desk. First impressions are good. But you shouldn’t underestimate the time and effort needed to make virtual events work. Nor should the value of face-to-face meetings at a conventional trade show be overlooked. That said, virtual events have the potential to provide a valuable information exchange/networking resource.
In summary
Digital marketing when used well can help your business be found and allow prospects and customers at home and abroad to engage with you. If you get it right the there are some major benefits, you can:
1. Engage with potential new clients in foreign markets
2. Communicate with customers and prospects in a cost-efficient way
3. Improve your credibility and reputation for modernity
4. Create a professional image of a being a ’significant company’
5. Promote new products and services, quickly and cheaply
6. Sell online (actual transactions i.e. e-commerce)
7. Attract partner enquiries and manage a partner network
8. Distribute important company news and positioning material to the media
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