Emerald Digital Marketing is a full-service digital marketing agency providing professional services in consulting and implementing digital marketing campaigns. We provide clients with helpful digital-based communication services, as a competent partner.

SEM




Search Engine Marketing Benefits

Find out what a search engine marketing and web site usability consultant can do for you. KeyRelevance, a full service search engine marketing and usability firm based in Dallas, TX, can help you drive qualified traffic to your site and improve your conversion of visitors to buyers.

The Power of Search Engines

In the brick and mortar world, customers find stores by scouring through the yellow pages. On the Internet, over 85% of people use search engines to find information. (Source: Georgia Institute of Technology)

Using a search engine has become so popular that it now ranks as the second most popular activity on the web.

Targeted, Qualified Leads

People who find your site through search engines are actively looking for information on products like yours. They’re more receptive to your marketing message and this greatly increases your conversion rates.

Search engine marketing brings the highest conversions of any online marketing method. Search engines deliver targeted, motivated, and ready customers.

Our Marketing Philosophy: Campaign Synergy and Complete Optimization

We use pay-per-click (PPC) listings to immediately place your site in the sponsored results section of the search engines. This is a quickest way to drive search engine traffic to your site.

While your PPC campaign is running, we use natural search engine optimization to improve your web pages, placing them at the top of the search engine’s free listings.

This approach gives great value and balances the need for quick results with cost-effective techniques that lower the life cycle cost of your marketing campaign.

Pay Per Click (PPC) Management

Search Engine Optimization (SEO)