Online marketing services ‘should target Facebook users’

Those in the online PR industry may benefit from targeting Facebook members as the social networking site has announced that it now has more than 350 million users on its books.

Co-founder of the Social Media Portal Tim Gibbon observed that this may be down to the fact that the site attracts “a more generic audience”, which may help internet marketing services professionals wishing to appeal to several demographics.

He went on to observe that as there is so much information on Facebook, “the obvious route of profiling and research is possible”, which might prove beneficial to marketers.

However, Mr Gibbon did say that this could prove “risky” to those firms “that debate and champion privacy issues”.

According to Facebook founder Mark Zuckerberg, the company is in the process of reorienting their network structure so that pages can be viewed by friends, friends of friends or everyone on the site.

(ClickThrough)