How Do You Measure Your Social Efforts?

How do you know whether your social media efforts are bearing fruit? The answer, according to Katie Paine, is to create benchmarks against which to measure your efforts.

Because social media is new, it can be hard to know what to measure, and how to measure it.

Here, Katie shares with Kyla Cullinane her best-practices for measuring social media:

(MarketingProfs)