Emerald Digital Marketing is a full-service digital marketing agency providing professional services in consulting and implementing digital marketing campaigns. We provide clients with helpful digital-based communication services, as a competent partner.
Email
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.
E-mail marketing is popular with companies for several reasons:
- An exact return on investment can be tracked and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.
- Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.
- Over half of Internet users check or send e-mail on a typical day.
- E-mail is popular with digital marketers.
- E-mail allows marketers to reach out to consumers with personalized, relevant, dynamic messages.
- Transactional e-mails allow businesses to respond automatically to important consumer events like purchases or shop-cart abandonment.
Top 10 benefits of using email marketing against other traditional channels:
- Reach: email is constantly rated as the most used application on the internet
- Cost effectiveness (no print/postage charges): can be deployed for pennies rather than pounds!
- Speed: quick to create and send.
- Versatility: can be used to build and maintain relationships, deliver servicing messages, information rich content, encourage word-of-mouth, awareness and drive engagement.
- High response rates: can be higher than standard online advertising and traditional direct mail.
- Immediacy: deployed at the click of a button and results can be viewed in real time (the majority of responses will occur within 3 days traditional direct marketing can take weeks).
- Targeting and segmentation: is easy to do in a cost efficient way.
- Fully trackable: if you find after the first few hours of deploying to your sample test group that you’re not obtaining the required results, you can refine and re-track.
- Potential to make money: if you have a large database and have obtained data opt-in for third parties to utilise it, then you could make money through advertising within your emails or by selling your data.
- Relationship management: due to the speed with which messages can be deployed, you can respond to your customers and service them better. And provide tailor-made, personalised communications.
English 
Vietnamese