“Email is now the most popular form of direct response marketing …”

3. Use strong email content to drive social engagement.

So with all this talk about social media, email marketing is obsolete, right? Wrong! There was plenty of talk at ad:tech about how email marketing it still relevant, profitable and overall good practice.

Jeff Rohrs, the vice president of marketing at ExactTarget, shared some recent research indicating that 93 percent of consumers are email subscribers, and the insight he shared reveals that consumers across age groups are increasing their email usage. (Brafton reported on some of his presentation in an earlier news article about email marketing as a must.)

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